Expected AD0-E117 Exam Topics, as suggested by Adobe :

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If you are planning to clear the Adobe AD0-E117 Exam, this detailed syllabus will guide you through all the important domains you need to focus on.

All Exam Topics of Adobe AD0-E117 Exam

Topic 1: Adobe Experience Platform Fundamentals

• Platform Overview: Understanding Adobe Experience Platform architecture and core services.
• Data Collection: Learning how to collect and manage customer data efficiently.
• Real-Time Customer Profile: Building unified customer profiles for personalization.

Topic 2: Data Ingestion & Integration

• Batch & Streaming Data: Managing real-time and batch data ingestion processes.
• Source Connectors: Integrating third-party and Adobe data sources seamlessly.
• Data Mapping: Transforming and mapping data into standardized schemas.

Topic 3: Data Modeling & Schema Design

• XDM Framework: Mastering Experience Data Model (XDM) for structured data.
• Schema Creation: Designing scalable schemas for business use cases.
• Data Governance: Applying labeling and usage policies for compliance.

Topic 4: Identity Resolution & Profile Management

• Identity Graphs: Linking customer identities across multiple channels.
• Merge Policies: Configuring rules to unify customer data.
• Profile Access: Managing and querying real-time customer profiles.

Topic 5: Segmentation & Audience Activation

• Audience Creation: Building dynamic and rule-based customer segments.
• Segmentation Service: Automating segmentation workflows.
• Activation: Delivering audiences to marketing channels and destinations.

Topic 6: Data Governance & Privacy

• Compliance Standards: Ensuring alignment with GDPR and data privacy laws.
• Consent Management: Handling user consent and preferences.
• Policy Enforcement: Applying governance policies across datasets.

Topic 7: Query Service & Data Analysis

• SQL Queries: Running queries to analyze customer data.
• Data Insights: Extracting actionable insights from datasets.
• Reporting: Generating reports for business decision-making.

Topic 8: Real-Time Customer Data Platform (CDP)

• CDP Capabilities: Leveraging Adobe Real-Time CDP features.
• Personalization: Delivering tailored customer experiences.
• Data Activation: Connecting insights to marketing tools.

Topic 9: Debugging, Monitoring & Troubleshooting

• Error Handling: Identifying and resolving ingestion and processing errors.
• Monitoring Tools: Tracking system performance and workflows.
• Logs & Alerts: Managing logs for quick issue resolution.

Topic 10: Deployment & Best Practices

• Environment Setup: Configuring sandbox and production environments.
• Best Practices: Following Adobe-recommended implementation strategies.
• Optimization: Improving performance and scalability of solutions.

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